OR launches sensory store OR Experience

On May 22, a launch party was held in Salvador, Bahia for OR Experience, a sensorial store showcasing OR projects in a whole new way.

The event was attended by some 150 people, including team members, partners, guests and the media. The grand opening featured various attractions, such as live art created by Bel Borba, a local artist, and a speech by Eduardo Pedreira, OR Director for the Northeast, who welcomed guests and opened the space to the city’s public.

About OR Experience

The space was created to offer clients, prospects, partners and suppliers a new way to discover OR’s projects, with interactive features that enable an experience through the five senses (touch, sight, hearing, taste and smell). This interaction was made possible by a partnership with major national and global brands showcasing their projects and promoting actions, such as BMW, Sony, Mendoá, Latitude 13, Clean New and Espaço Doc.

“The OR Experience concept is based on customer behavioral trends, in which high-end demands are represented in a structure that offers much more than just comfort: innovation and sustainability. The space was designed to give our customers an unforgettable experience,” said Eduardo Pedreira.

The space already is open to the public in the Green Mall of Hangar Business Park, store 46, in Salvador, one of OR’s hallmark projects in the city.

Follow the OR page on Instagram and see all the photos from the launch: @orcomvoce and click here to see a video of the event.